"meldCX's Viana, turns your data into actionable insights"
Viana, a cutting-edge product by meldCX, is designed to revolutionise the way businesses interact with their customers and understand their behavior. Viana leverages advanced AI and machine learning technologies to provide real-time analytics and insights, enabling businesses to enhance their customer engagement and operational efficiency.
At its core, Viana is a comprehensive analytics platform that focuses on delivering actionable intelligence through the analysis of physical spaces. It integrates seamlessly with various sensors and devices, capturing a wealth of data about customer interactions and movement patterns. This data is then processed and visualised through intuitive dashboards, giving businesses a clear and detailed understanding of their environment.
One of the standout features of Viana is its ability to deliver real-time data. This means businesses can make informed decisions on the fly, responding quickly to emerging trends and behaviours. Whether it’s adjusting store layouts, optimising staffing levels, or tailoring marketing campaigns, the real-time insights provided by Viana are invaluable.
Moreover, Viana is equipped with powerful facial recognition and demographic analysis capabilities. These features allow businesses to understand not just the number of visitors, but also their demographics, including age, gender, and even emotions. This level of detail enables more personalised and targeted customer experiences, ultimately driving higher engagement and satisfaction.
Privacy and security are also paramount in Viana’s design. The platform is built with stringent data protection measures, ensuring that all captured data is anonymised and compliant with privacy regulations. This commitment to privacy reassures customers and businesses alike, fostering trust and confidence in the system.
In summary, Viana by meldCX is a transformative tool for any business looking to harness the power of data to improve customer interactions and operational performance. By providing deep insights into physical spaces and customer behavior, Viana helps businesses stay ahead of the curve, making smarter decisions faster and creating more meaningful connections with their customers.
We cover a full lifecycle offering.
Consulting, Survey & design.
Procurement, staging and storing.
Installation & migration.
Testing and training.
Remote and site support.
Health checks.
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A significant number of use cases are available including:
- Feature Recognition
- Age & Gender Identification
- Gender Identification
- Parking Management
- Self-Checkout & Kiosks
- Smart POS
- Surveillance
- Access Control
- Logistic
- Production Line

Powerful AI lets you anonymously track unique customers within a physical space. Tracking a customer’s journey is easy with Viana™, a meldCX product, allowing you to capture the engagement and interactions at each touch point, anticipate potential purchasing decisions, and predict their location at any point of their retail journey.