Crave Retail

Spencer Technologies FRID changing room partner, Crave Retail is revolutionising the traditional retail environment by blending innovative technology with customer-centric experiences. In a time where brick-and-mortar stores compete with the convenience of e-commerce, Crave Retail offers a solution that not only modernises in-store shopping but also creates memorable, engaging customer journeys.

Personalised Shopping Experience

At the heart of Crave Retail’s solution is its ability to enhance customer engagement through personalisation. By leveraging advanced artificial intelligence (AI) and machine learning (ML), Crave Retail’s platform enables retailers to understand individual customer behaviours and preferences. This technology empowers retailers to deliver customised recommendations, special offers, and personalised product suggestions in real-time. As customers shop, Crave Retail tracks their journey, identifying patterns and delivering a tailored shopping experience similar to the recommendations seen in online retail but in a physical setting.

Personalisation can be experienced through digital signage, interactive displays, and mobile notifications, guiding customers to products that match their tastes, thereby increasing customer satisfaction and loyalty. This personalised approach not only drives higher conversion rates but also enhances the overall shopping experience.

Intelligent Fitting Rooms

One of Crave Retail’s flagship innovations is its intelligent fitting room solution. These smart fitting rooms utilise RFID technology and interactive mirrors, allowing customers to try on clothes virtually, request different sizes or colours, or browse complementary items without leaving the fitting room. The mirrors provide real-time feedback and suggestions, blending digital convenience with physical try-ons.

By making the fitting room experience more seamless and intuitive, Crave Retail helps retailers reduce cart abandonment and boost sales, as customers are more likely to find exactly what they need without the usual friction points associated with traditional shopping.

Operational Efficiency and Data Insights

Crave Retail doesn’t stop at improving customer-facing aspects of retail. It also streamlines back-end operations through data-driven insights. Retailers can access real-time analytics that monitor sales performance, inventory levels, and customer preferences. This valuable data allows for better inventory management, accurate demand forecasting, and efficient staff allocation. Crave Retail’s analytics empower managers to make informed decisions that not only reduce operational costs but also improve sales productivity.

Seamless Integration with Existing Systems

A key feature of Crave Retail’s solution is its seamless integration with a retailer’s existing infrastructure, including point-of-sale (POS) systems, customer relationship management (CRM) platforms, and e-commerce tools. This means retailers can adopt Crave’s solutions without overhauling their current technologies, ensuring a smooth transition and immediate benefits.

Crave Retail is pioneering the future of physical retail by delivering enhanced customer engagement, intelligent fitting rooms, and powerful analytics. Its solutions blend the best of digital innovation with the tactile nature of in-store shopping, positioning retailers to thrive in an increasingly competitive marketplace. With Crave Retail, both customers and retailers enjoy a more streamlined, data-driven, and personalised shopping experience.

We cover a full lifecycle offering.

Consulting, Survey & design.

Procurement, staging and storing.

Installation & migration.

Testing and training.

Remote and site support.

Health checks.